Pel & Co. | Fine Luxury Jewelry with Diamonds and Gemstones

Luxury with Meaning. Whether you’re choosing from our collection or creating your own.

Handcrafted in Los Angeles with heirloom gemstones and personal stories in every piece.

Woman wearing pear shaped alexadrite halo ring with diamonds.

Made-to-Order

Explore timeless designs from our collection, each piece individually crafted when you order, using the same fine materials found in luxury houses.

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Custom solitaire engagement ring with oval diamond center in white gold

Custom Made Simple

You bring the idea. We’ll include one of our gemstones—on us, up to a $500 value—when you create your custom setting.

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Crafted in Los Angeles

Every Pel & Co. creation is made by master jewelers in our Los Angeles workshop, blending artistry, precision, and lasting beauty.

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Woman wearing a cushion cut 3 stone ring with romantic styling featuring red gemstone and diamonds.

Our Jewelry, Your Way

Whether you fall in love with one of our made-to-order designs or want something that exists nowhere else, every Pel & Co. piece is created with intention — to honor your story.

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Made-to-Order Favorites

Handcrafted when you order - designed to last a lifetime.

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9 stone gemstone anniversary ring with alternating diamonds and gemstones in yellow gold.

Ladies diamond anniversary band with nine stones, featuring a mix of gemstones and lab diamonds.

Nine stone anniversary diamond ring for women with vibrant gemstones and white diamonds.

Alternating Baguette Ruby and Round Diamond Half Eternity Ring Band in 14k Gold

$629.00

Seven stone diamond ring for women celebrating everlasting love with gemstones.

7 diamond anniversary band in gold, a popular choice for ladies anniversary rings featuring gemstones.

Gold anniversary ring with seven gemstones and diamonds for timeless elegance.

Alternating Blue Sapphire and Diamond 7-Stone Low Dome Half-Eternity Ring Band in 14k Gold

$699.00

Cushion cut 3 stone engagement ring with soft corners and vintage charm.

Cushion shaped engagement ring with brilliant diamonds and pink gemstone.

Woman wearing a cushion cut 3 stone ring with romantic styling featuring pink gemstone and diamonds.

3.25 Carats Cushion Cut Lab Grown Pink Sapphire and Kite Diamond Ring in 14k Gold

$799.00

Alternating Oval Lab Grown Alexandrite and Diamond Seven Stone Scalloped Ring in 14k Gold

$929.00

Featuring

Custom Jewelry by Pel & Co.

Not just custom—completely yours. Share an idea, sketch, or dream, and we’ll transform it into heirloom-quality jewelry hand-crafted in the USA.

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"I can’t believe the difference working with Pel & Co. makes. It felt so good to actually talk to real people who truly care. They went above and beyond to help me, and every detail of my ring is so precise. I never expected this kind of experience from an online jeweler — they’re just wonderful people to work with."

Nancy G.

Brandon, FL